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Brand marketing
Build your brand story, taglines and identity that serve as a solid foundation for your sales and marketing initiatives
Content marketing
Publish relevant content across channels to intercept and engage with your target audiences
Ad copywriting
Build compelling campaigns narratives that drive brand awareness and discovery
Ad-hoc content projects
Have a different content requirement? I take on ad-hoc projects too.
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Services
Outcomes & deliverables
How it works
Brand marketing
Build your brand story, taglines and identity. Give your sales and marketing initiatives a solid foundation to build on
Build a compelling brand story, taglines and identity that can serve as a strong foundation for sales and marketing initiatives
Articulate your brand story, values and ideal customer profile
Build a compelling hero tagline that communicates your value prop to prospects
Set your brand voice and tones so every piece of content your team produces is on-brand
How it works
Outcomes & deliverables
How it works
Content marketing
Publish relevant content across channels to intercept and engage target audiences and customers
Publish relevant content across channels to intercept and engage target audiences and customers
Build content pillars, topics and a consistent publishing schedule to engage your audience
Craft cross-channel content tailored to your audience's search intent and needs
Build an engaging buyer's journey to attract, convert and engage prospects
How it works
What's included
How it works
Ad copywriting
Build compelling campaign narratives that boost your brand's visibility and growth
Build compelling campaign narratives that boost your brand's visibility and growth
Define your campaign goals, medium, channel(s) and target audience
Explore narrative angles and finalize your campaign storyline
Craft and refine copy. Create/ recommend visual assets to launch your campaign
How it works
Brands I've worked with
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Hi, I'm Dhivya 👋
I’m a copywriter and content strategist based in San Francisco. I partner with agencies and in-house teams to craft engaging brand and marketing narratives.
I approach content strategy and storytelling by blending 3 pillars:
1. The cultural archetypes and motivations of your target audience (the 'who's and 'why's)
2. Your product, brand and business goals
3. A mindset of creative play and collaborative experimentation in bridging the gap between your brand and the voice of your customer
If you're looking to outsource content projects for your brand, drop me a note with your requirements, and I’ll get back to you within 2 business days. Cheers!