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Fractional content partner for brand and GTM initiatives across the funnel.
I'm a content marketer & brand storyteller based in San Francisco.
Hi, I'm Dhivya, a content marketer based in San Francisco. I help marketing and brand leaders turn strategy into effective, cross-channel campaigns, from concept through content to launch, minus the friction of multiple vendors or agency drag.
Copy & Short-form Content ✍️
From landing pages, home pages to Linkedin posts and promotional content, build cross-channel narratives that cut through the noise and connect with prospects.
Brand Messaging & Positioning 🎯
Craft your homepage messaging and positioning, voice and tones for a consistent and targeted brand identity that resonates with target audiences.
Long-form Content 📄
Develop and publish blogs, customer stories, case studies, whitepapers, and ebooks that move prospects through your marketing funnel.
Content Ops & Management 🗓️
Build and manage scalable content pillars and calendars for sustained cadence. Maintain CMS workflows and website updates as brand needs evolve.
Go-to-market Campaigns 🚀
From concepts to execution, build and run cross-channel campaigns (OOH ads, Linkedin ads, nurture campaigns, etc.) that meet your specific brand and marketing goals.
Content Analytics 📈
Set up foundational metrics to track the content, channels, and formats that consistently perform well. Scale what works and dissect/ cut back on what doesn't.
Core skills & Expertise
Areas I can help with
It's Time to Glow
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
Writing samples
Content support for your ongoing and ad-hoc needs
Turn your next 3 months of content requirements into a retainer, with the flexibility to add non-recurring needs like seasonal campaigns or occasional website updates as project-based work when you need them.
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Content Bundle/Contract
Bundled content streams billed for a finite time frame, at a fixed rate.
Example: Manage blogs, customer stories and LinkedIn posts for the next 3 months
Adhoc Projects
Non-recurring/seasonal content streams billed above fixed content bundle.
Example: Content deliverables for seasonal campaigns, branding updates on website
Fractional Content Ownership
I own the narratives, content systems and deliverables for your brand and GTM initiatives—from concept through content to launch, tied directly to pipeline visibility.
Scope
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
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Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
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Email Sequences (Nurture & Drip Campaigns), Newsletters
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Linkedin Audience Engagement (Founder-led + Brand)
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CRM Integration for Content -> Pipeline Tracking
Engagement
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Monthly retainer for outcomes + deliverables (not hours)
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Reserved bandwidth of up to 20 hours/week (equivalent to a dedicated part-time Head of Content)
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Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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for series A/B B2B companies
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CMOs, Founders running brand and GTM without a dedicated content lead
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Pricing
$ 7,200 USD per month
Content support for your ongoing and ad-hoc needs
Content Support for Ad-hoc Needs
I own the specific one-time projects. Ideal for filling short-term team gaps, launches, or testing how we work together before committing to a fractional engagement.
Typical Scope
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Website & Brand Refreshes: One-time homepage messaging updates, new landing pages, webpage content
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Promotional Assets: Launch/Explainer/Announcement Videos, Carousels, Social Assets, Product Demos, Nurture Sequences, Gated Assets
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Content Bundles: Deep-dive batches of Blogs, Customer Stories, or Newsletters to jump start your content hub
Engagement
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Project-based billing: Focused on a specific set of deliverables (not recurring)
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Dedicated focus to get your project from concept to "Live" within defined timeline
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Direct access via a shared Slack channel and up to 2 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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Series A/B B2B companies with a critical content backlog, short-term gaps in their headcount, or an urgent launch
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CMOs, VPs of Marketing, and Founders who want to test the engagement before scaling to the Fractional model.
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Pricing
Starts at $ 3,000 USD
Projects
Explore recent projects here, featuring copy and content samples for Scapia (currently series A), Terminal5 (acquired by Lernia), eero's (Amazon) Super Bowl campaigns and a few brand messaging and positioning projects.
Hey, I'm Dhivya 👋
I’m a content marketer and creative strategist based in San Francisco. I develop cross-channel content that helps B2B brands (software and services) sharpen their messaging and positioning, drive pipeline, and implement their go-to-market initiatives.
My past work includes brand and marketing projects for Scapia (fintech startup, Series B) and Terminal 5 (HR ops acquired by Lernia), and Super Bowl and March Madness campaigns for eero (Amazon). Over the last 2+ years, I’ve focused more on B2B brands and services.
As a content marketer, my tools keep evolving (AI included) but my core beliefs haven’t changed: Marketing is the creative act of bridging brand intention with audience perception.
If you need a content partner who combines strategy with hands-on execution, let’s chat.
Share your content requirements below or connect with me on Linkedin.
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