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Turn owned channels into a content engine for brand visibility and pipeline.
I'm a content marketer & brand storyteller based in San Francisco.
Hi, I'm Dhivya — a B2B content strategist and brand geek. I lead content strategy, editorial, and distribution across owned channels, helping your brand show up consistently, scale thoughtfully, and drive pipeline.
Website
Blog
Customer Stories
Founder-Led Brand
Newsletters
Webinars
Email Sequences
Landing Pages
Content Repurposing
LinkedIn Posts
CRM & Analytics
Run well, a content engine across owned channels gives marketing leaders a shot at proving brand, taste, and pipeline can coexist.
— THE PROBLEM
Most teams don't need convincing that branding matters. But when pipeline priorities take over, branding takes a backseat.
Differentiation gets buried under a mountain of useful, yet generic content when a brand message is left to evolve on its own.
Usefulness matters. But, when branding becomes a luxury activity, your audience buys from you., but doesn't buy into you at scale.
— THE SHIFT
A content engine across owned channels gives marketing teams a chance to turn immediate demand into a long-term market preference, serving brand differentiation and pipeline.
— THE STRATEGIC OUTCOME
Owned channels give your brand a place to show up consistently—not just when a campaign calls for it.
01
Differentiation that actually develops
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
02
Pipeline impact you can prove
Content initiatives tied to CRM and first-party data generates the attribution receipts needed to connect brand investment to pipeline impact.
03
A direct line to your audience
Owned channels create a direct relationship with your audience over time—the kind that strengthens as consistent engagement builds long-term value.
— THE SERVICE BUNDLES
Three ways of working.
Start with your messaging foundations, a retainer for specific streams, or a cohesive content engine across owned channels.
01
Project
Adhoc initiatives that need to ship — scoped, built, published, and handed over.
No ongoing commitment, no workflow automation. Deliverables tailored to the level of taste your audience and brand needs.
From $ 2,500 onwards
Your product's value grounded in VOC data and competitive context — so your homepage lands, your pitches get precise, and the problem space you own is unambiguous.
Homepages, comparison pages, campaign pages, microsites. Copy and content updates as your brand and product evolve.
A fixed set of posts or a defined series. Written to carry your brand's point of view and rank for your ICP's queries across search and generative engines (AEO + SEO).
A produced case study that translates your solution into your prospect's language — written around the customer's real problem and transformation, built to handle mid to late-stage objections.
From research and writing, to design and publication — a gated ebook, report or actionable playbook to drive thought leadership and top-of-funnel pipeline.
Content strategy, brand voice, templates, and launch of your first three issues. Everything to go from zero to live without ongoing production commitment.
Branding, landing page, registration copy, promotional content, and end-to-end campaign setup. Hosting and operations available on request.
02
Retainer
Adhoc initiatives that need to ship — scoped, built, published, and handed over.
No ongoing commitment, no workflow automation. Deliverables tailored to the level of taste your audience and brand needs.
From $ 2,500 onwards
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Long-from Editorial
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Website Updates, Landing Pages & Microsites
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Founder/Executive-Led Brand
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
01
The Foundation
$ 6,000
FIXED SCOPE | 4-5 WEEKS
Messaging and positioning grounded in evidence. A system your team can align on — so every piece of content shipped (by humans or AI) remains on-brand.
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Messaging and positioning built from VoC data, your team's inputs, and competitor context
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Homepage hero and relevant landing pages rewritten to reflect the messaging updates
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Brand voice .md file — specific enough to guide human or AI-written content to stay on-brand
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3-4 problem spaces you can build topical authority on that your ICP cares about
START WITH THE FOUNDATION
02
The Retainer
$ 10,000 / MONTH
2 FIXED STREAMS | MONTH TO MONTH
Two owned channels run to a consistent editorial standard — from concepting and creation to feedback, revisions, and publishing. Cancel anytime.
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2 streams owned end to end — from content calendars, concepting, creating, and publishing
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Pick 2 streams: founder-led brand | company page Linkedin | long-form blogs | customer stories | gated assets | web and landing pages | newsletter & lifecycle sequences
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A shared content calendar everyone can access — initiatives, schedule, and briefs
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Up to 2 weekly check-ins. Unlimited revisions. No hand-holding needed.
START A RETAINER
START A FRACTIONAL
03
The Embedded Fractional
$ 18,000 / MONTH
FRACTIONAL | UP TO 30 HOURS / WEEK
A fractional content lead running your entire owned channel operation as one cohesive engine. Includes outcomes from Tier 2 + CRM integrations and KPIs.
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All owned channels run end to end — founder LinkedIn, company page LinkedIn, long-form blogs, customer stories, gated assets, web and landing page copy, newsletter, lifecycle sequences
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CRM integration and analytics — content performance tied directly to pipeline
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A shared content calendar everyone can access — initiatives, schedule, and briefs
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Up to 30 hours/week. Embedded in your team.
02
The Retainer
$ 10,000 / MONTH
2 STREAMS | MONTH TO MONTH
Two owned channels run to a consistent editorial standard — from concepting and creation to feedback, revisions, and publishing. Cancel anytime.
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2 streams owned end to end — from content calendars, concepting, creating, and publishing
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Pick 2 streams: founder-led brand | company page Linkedin | long-form blogs | customer stories | gated assets | web and landing pages | newsletter and lifecycle sequences
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A shared content calendar everyone can access — initiatives, schedule, and briefs
-
Up to 2 weekly check-ins. Unlimited revisions. No hand-holding needed.
START A RETAINER
03
The Embedded Fractional
$ 18,000 / MONTH
FRACTIONAL | UP TO 30 HOURS/WEEK
A fractional content lead running your entire owned channel operation as one cohesive engine. Includes outcomes from Tier 2 + CRM integrations and KPIs. Cancel anytime.
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All owned channels run end to end — founder LinkedIn, brand LinkedIn, long-form blogs, customer stories, gated assets, web and landing page copy, newsletter, lifecycle sequences
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CRM integration and analytics — content performance tied directly to pipeline
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A shared content calendar everyone can access — initiatives, schedule, and briefs
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Up to 30 hours/week. Embedded in your team.
START A FRACTIONAL
— THE TECH STACK
The tools behind the system.
The production stack used to create high-signal assets, publish directly to your owned channels, and track revenue pipeline impact.
01
Authority & Discovery Engine
One thing that needs to ship — scoped, built, and handed over. No ongoing commitment, no workflow automation. Just the asset itself, done at the level of taste your audience and brand needs.
Brand Messaging & Positioning
Your product's value grounded in VOC data and competitive context — so your homepage lands, your pitches get precise, and the problem space you own is unambiguous.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Brand Messaging & Positioning
Content built around a real point of view creates accumulated perception over time—the kind that makes your brand the preferred choice, not just the available one.
Areas I can help with
Web & Conversion Experiences
Homepages, secondary pages, micro-sites, and landing pages—anchored in your brand’s messaging and positioning, and tailored to your product, audience, and buyer journey.
Campaigns & Ad Creatives
Cross-channel campaigns comprising ad copy, visuals, and creative assets—built to support demand generation, launches, product narratives, and webinar-led programs.
Long-form Content & Gated Assets
Writing, publishing, and maintaining long-form content across blogs, customer stories, playbooks, and ebooks—structured to capture search intent, build authority, and convert through gated assets.
Lifecycle & Nurture
Lifecycle programs comprising email nurture sequences and newsletters—designed to educate, build trust, and move prospects toward conversion.
Content Strategy & Editorial Systems
Content systems and AI workflows comprising topical pillars, calendars, and cross-channel initiatives—turning scattered efforts into a structured, scalable content engine.
Content Repurposing & Distribution
Distribution systems that extend content across channels and formats—repurposing core assets into social, email, and campaign-ready outputs to maximize reach and pipeline impact.
Social Content & Executive Voice
Linkedin content programs and founder/executive voice—focused on audience growth, distribution, and top-of-funnel engagement.
CRM Visibility & Content Performance
Content linked directly to CRM and analytics—enabling content performance and pipeline visibility to scale what works and iterate on what doesn’t.
Areas I can help with
It's Time to Glow
This is a space to welcome visitors to the site. Grab their attention with copy that clearly states what the site is about, and add an engaging image or video.
Content Samples
Content support for your ongoing and ad-hoc needs
Turn your next 3 months of content requirements into a retainer, with the flexibility to add non-recurring needs like seasonal campaigns or occasional website updates as project-based work when you need them.
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Content Bundle/Contract
Bundled content streams billed for a finite time frame, at a fixed rate.
Example: Manage blogs, customer stories and LinkedIn posts for the next 3 months
Adhoc Projects
Non-recurring/seasonal content streams billed above fixed content bundle.
Example: Content deliverables for seasonal campaigns, branding updates on website
How I approach content
Set up the systems that make content consistent and scalable
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Content strategy: channels, pillars, and initiatives aligned with GTM priorities
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Editorial calendar and publishing cadence across owned channels
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CMS workflows and templates for website resources across blogs, customer stories, product pages and playbooks.
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Distribution across website, email and social
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Brand guidelines and editorial systems that scale writing efforts within the team
01 Content Operations
02 Narrative & Delivery
Define the messaging DNA and create on-brand deliverables across channels
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Brand messaging and positioning
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Founder-led thought leadership
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Search and Generative Engine Optimized Blogs
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Customer stories, proof narratives
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Website copy and page updates
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Editorial support for your team's writing
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Email sequences, newsletters, and lifecycle content
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Campaign assets: landing pages, explainers, ad creatives, gated assets, social content (images, carousels, video and text)
03 Content Performance
Connect content to CRM and analytics to measure engagement and pipeline impact
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CRM integration for content campaigns and landing pages
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Pipeline attribution from key content touchpoints
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Google Analytics tracking for website and organic content performance
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LinkedIn engagement monitoring for founder and brand content
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Hotjar heatmaps when relevant
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Iterative content decisions from performance snapshots
Fractional Content Ownership
I own the narratives, content systems and deliverables for your brand and GTM initiatives—from concept through content to launch, tied directly to pipeline visibility.
Scope
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
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Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
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Email Sequences (Nurture & Drip Campaigns), Newsletters
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Linkedin Audience Engagement (Founder-led + Brand)
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CRM Integration for Content -> Pipeline Tracking
Engagement
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Monthly retainer for outcomes + deliverables (not hours)
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Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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for series A/B B2B companies
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CMOs, Founders running brand and GTM without a dedicated content lead
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Pricing
$ 10,000 USD per month
How it works
Content Support for Ad-hoc Needs
I own the specific one-time projects. Ideal for filling short-term team gaps, launches, or testing how we work together before committing to a fractional engagement.
Typical Scope
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Website & Brand Refreshes: One-time homepage messaging updates, new landing pages, webpage content
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Promotional Assets: Launch/Explainer/Announcement Videos, Carousels, Social Assets, Product Demos, Nurture Sequences, Gated Assets
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Content Bundles: Deep-dive batches of Blogs, Customer Stories, or Newsletters to jump start your content hub
Engagement
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Project-based billing: Focused on a specific set of deliverables (not recurring)
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Dedicated focus to get your project from concept to "Live" within defined timeline
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Direct access via a shared Slack channel and up to 2 1:1 syncs with your in-house leaders and stakeholders
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Ideal fit:
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Series A/B B2B companies with a critical content backlog, short-term gaps in their headcount, or an urgent launch
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CMOs, VPs of Marketing, and Founders who want to test the engagement before scaling to the Fractional model.
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Pricing
Starts at $ 3,000 USD
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
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Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
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Email Sequences (Nurture & Drip Campaigns), Newsletters
-
Linkedin Audience Engagement (Founder-led + Brand)
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CRM Integration for Content -> Pipeline Tracking
-
-
Monthly retainer for outcomes + deliverables (not hours)
-
Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
-
Ideal fit:
-
for series A/B B2B companies
-
CMOs, Founders running brand and GTM without a dedicated content lead
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$ 10,000 USD/month
Dedicated Content Support
Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.
How it works
Dedicated Content Support
Ownership of content operations, brand narratives, campaign assets, and distribution across marketing channels. Work directly with founders and marketing leaders (CMO, demand gen, GTM, lifecycle, and brand) to ensure content delivers on campaign initiatives.
Scope
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Content Operations: Cross-Channel content strategy, editorial calendars, CMS workflows + templates, and content distribution
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Narrative & Delivery: Homepage messaging and positioning, founder/executive thought leadership, social content, webpage updates, blogs, customer stories, email and demand gen campaigns, landing pages, and content repurposing
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Content Performance: CRM, Hotjar and Google Analytics integrations
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AI-Assisted Content Workflows: Automation workflows (Claude Code but open to alternatives) to streamline writing, editing, content ideation, and branding assistance
Engagement
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Hourly rate: $60/hour
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Capped at 40 hours/week (full-time equivalent)
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Timesheet tracking daily utilization included with monthly invoice
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Open to joining the team workspace or using a team email ID for ease of access
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Direct access via a shared Slack channel
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Weekly 1:1 syncs with in-house stakeholders (Founder/CMO/ICs)
Ideal Fit
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Content Strategy: Channels, Content Pillars, and Initiatives
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Editorial Calendar, Cadence & Distribution Strategy
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Blogs, Customer Stories, Long-form Thought Leadership Content
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Homepage & Website Updates, Brand Messaging & Positioning
-
Promotional Assets (Landing Pages, Demos, Launch/ Announcement/Explainer Videos, Carousels, Social Assets, Testimonials)
-
Email Sequences (Nurture & Drip Campaigns), Newsletters
-
Linkedin Audience Engagement (Founder-led + Brand)
-
CRM Integration for Content -> Pipeline Tracking
-
-
Monthly retainer for outcomes + deliverables (not hours)
-
Direct access via a shared Slack channel and 1:1 syncs with your in-house leaders and stakeholders
-
Ideal fit:
-
for series A/B B2B companies
-
CMOs, Founders running brand and GTM without a dedicated content lead
-
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$ 10,000 USD/month
Content Foundations
Content Bundles/Retainers
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own. Read more
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Branding Workshops
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
The Amenity Menu (Adhoc)
Title 01
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Title 02
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.
Previous Projects
Explore recent projects here, featuring copy and content samples for Scapia (currently series A), Terminal5 (acquired by Lernia), eero's (Amazon) Super Bowl campaigns and a few brand messaging and positioning projects.
Hey, I'm Dhivya 👋
I’m a content strategist based in San Francisco. I work with founders and lean marketing teams to turn brand and marketing initiatives into targeted content across website, social, and campaigns.
I started out in market research, which still shapes how I approach content. I like to pay attention to how buyers think, what they’re trying to figure out, their bottlenecks along the way, and where messaging falls short.
I’ve worked across building brand foundations for Scapia (fintech, Series B), Terminal 5 (acquired by Lernia), and led content marketing initiatives for an Agentforce partner, supporting cross-channel work from webinar promotions to gated assets, blogs, and customer stories for AI solutions in regulated enterprises.
I’ve also written for Superbowl and March Madness campaigns for eero (Amazon) and led market research studies for Google Workspace, Atlassian Jira and an early stage fintech startup.
I like to approach content marketing as a system, combining brand foundations, content strategy and operations — so it runs as a consistent engine, instead of ad hoc bursts of creative inspiration (been there).
If you’re looking for someone who can own your brand and marketing narratives across owned channels, let's chat.
Grab some time on my Calendly or connect with me on Linkedin.
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